Branding influences people desire to purchase, share, donate, etc. Why is this the case? And how can we tap into that power?
Building a successful furniture business demands more than just creating beautiful furniture. Most buyers see furniture as a long-term relationship, which means your products
Brands are managed everyday by three key groups: Marketers and sales teams, employees, and consumers. A fourth group might be analysts, influences, and the media.
A. It's not the easiest concept to explain, it's so unconventional. Guerrilla marketing is often best understood when it's observed, so that's how we're going to approach its best practices
Many people like to think of themselves as designers (or believe they don't really need a designer) because they have Photoshop (or even worse, PowerPoint), just like everyone thinks they're a photogr
Lead generation is a challenging process that every B2B business had to go through. However, businesses can’t afford to do away with lead generation just because it is challenging.
Changing times and dynamic consumer preferences have revolutionized business tactics. Businesses have changed their products/services to meet the needs of today’s customers and have altered their pack
This post is the first in a series, in which we are going to analyze the most remarkable brand launches of the last two decades and the reasons why these newly created brands have become successful.
Embedded in this enquiry is an exciting new kind of a branding technique. A fresh term coined.