For those who are marketing for a custom-designed home builder, you probably are aware of the people who will be your customers and your particular area of expertise (i.e. the characteristics that
Brand experience is basically everything that goes into how customers perceive your brand.
Beyond a simple logo, A good brand can boost the worth of a business and provide employees with guidance and motivation, as well as make it easier to attract new customers.
It's not easy to start a business. To begin, you must have an idea that is viable. After that, you'll need to identify a lucrative niche and define a target audience and then have something worth thei
Did you know that Nike’s logo is called a Swoosh, not a tick? Or that the Swoosh represents a sound, speed and motion of something or someone whizzing past really fast? Creating a brand with a purpose
Branding influences people desire to purchase, share, donate, etc. Why is this the case? And how can we tap into that power?
Building a successful furniture business demands more than just creating beautiful furniture. Most buyers see furniture as a long-term relationship, which means your products
Brands are managed everyday by three key groups: Marketers and sales teams, employees, and consumers. A fourth group might be analysts, influences, and the media.
A. It's not the easiest concept to explain, it's so unconventional. Guerrilla marketing is often best understood when it's observed, so that's how we're going to approach its best practices
Many people like to think of themselves as designers (or believe they don't really need a designer) because they have Photoshop (or even worse, PowerPoint), just like everyone thinks they're a photogr
Lead generation is a challenging process that every B2B business had to go through. However, businesses can’t afford to do away with lead generation just because it is challenging.
Changing times and dynamic consumer preferences have revolutionized business tactics. Businesses have changed their products/services to meet the needs of today’s customers and have altered their pack
This post is the first in a series, in which we are going to analyze the most remarkable brand launches of the last two decades and the reasons why these newly created brands have become successful.
Embedded in this enquiry is an exciting new kind of a branding technique. A fresh term coined.