It's not the easiest concept to explain, it's so unconventional. Guerrilla marketing is often best understood when it's observed, so that's how we're going to approach its best practices and takeaways here. In marketing, guerrilla techniques mostly play on the element of surprise. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines. You’ll see what that looks like in some the examples below.
Budget-Friendly
What marketers really enjoy about guerrilla marketing is its fairly low-cost nature. The real investment here is a creative, intellectual one -- its implementation, however, doesn’t have to be expensive.
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