Marketing being a diversified sector coherently demands various activities that help you achieve the desired goals. As time changes, people find new ways of dealing with the problems, so is with the marketing trends and strategies. Gone are the ways when only traditional marketing activities were responsible for generating leads. Some of the best branding agencies in Jaipur have been doing it actively for the brands to provide customers with a more personal touch. Now it is the era for below-the-line activities as they have been forcing the marketing sector to quickly grab on the opportunities.
You must be puzzling with various questions like what are these activities? How do these activities prove beneficial in your marketing experiences? Why do you need BTL activities to amp your marketing game?
Let us check out the definition of Below-the-Line Advertising first and how it works?
Below-the-Line advertising is a means of brand promotion and communication that uses less conventional methods of advertising. BTL activities are a great way to enhance two-way interactions while building a customer-brand relationship. BTL activities allow a direct point-of-contact between you and your customers.
How does it work?
BTL activities include direct mail campaigns, brand promotions activities, trade shows, catalogues, brand promotions, activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and allow brands and consumers to connect on a personal level. BTL activities are using out-of-the-box activities to attract and engage more people to a brand.
Why BTL Activities?
In the age of strong communication and brands developing strategies to turn the market upside down, many brands have opted for BTL advertising to engage and communicate with their audience personally.
Let us understand why you should invest in BTL activities:
- Creates Brand Awareness: BTL activities help marketers to spread awareness about the brand. It helps people to connect with the brand and explain the benefits offered by the brand through various creative ways. BTL activations help in attracting more customers while increasing the leads of a brand. Innovative and creative BTL activities are the most preferred marketing strategy used by marketers. Shout out about your brand the best way with one of the leading BTL advertising agencies in Jaipur.
- Reach your Target Audience: BTL activations help you in reaching your target audience. Having the desired goal allows you to plan accordingly. Be it mall activation or brand activation, BTL activities help you in reaching the right consumer.
- Makes Your Brand Stand Out: Out-of-the-box activities help your brand to stay ahead of the competition. BTL activities offer an opportunity for brands to showcase their products to the target audience. It gives brands the platform to communicate their marketing message clearly to its audience. BTL activities help the brand to stand out without getting lost in the clutter.
- Creates Brand Credibility: BTL activities have been on the rise ever since experiential marketing solutions came into play. BTL activities deliver instant results and build a positive brand image. It allows the brand to demonstrate its products to its target audience, resulting in the sale of the product. It helps in building a customer-brand relationship. Establish the credibility of your brand with one of the top branding agencies in Delhi.
- Puts an Impact on the Audience: BTL activities help in creating a stronger impact on the audience. BTL activities make the brand memorable and increase the recall value. BTL activities engage the audience and allow them to interact while creating a positive and powerful impact on them.
- BTL Activities allows to Feel the Product: Sampling and trial generation is one of the best measures in BTL marketing as it introduces your brand to the audience. It allows them to know about the product more which results in high sales of the product. When a consumer becomes familiar with the product, it assures them with the quality which later results in brand loyalty.
An innovative idea can create a big customer base for the brand. Clearly from the about reasons we can identify two effects of BTL activation:
- One can create customized campaigns according to the brands and achieve positive results by creating out the box strategies.
- Another effect is the deep impact it puts on the target group as it lets you experience the brand, develops a strong relationship with your target.
If your brand has not tried any BTL activity yet, now is the time to show your real charm and mark your presence in the market with BTL marketing strategies. Reach out to The Marcom Avenue, one of the best BTL marketing agencies in Jaipur for new product launch ideas, creative BTL advertising and ATL advertising strategies.