How to build your brand & create your market niche


Did you know that 55 percent of marketers believe that blogging is their most important marketing strategy for inbound? 

Did you consider that these marketers are 13 times greater likely to experience positive ROI than those who do not invest in blog marketing?

In the past 10 years or so, companies have seen an increase in revenue, increased the visibility of their brands, and increased conversions by utilizing valuable material that is targeted to their readers. The blog's content must be important and valuable. It's not enough to just maintain a blog. There is a need or purpose behind the existence of a blog.

So, how do you build and maintain your blog's success? It should provide your audience with valuable and high-quality content as well as establish your business's image as an industry authority and thought-leader?

The answer lies in the use of a Blog marketing approach.

Before we look at the steps of your blog's marketing strategy, let's have an overview of how to begin an effective blog. We'll also provide examples of blog sites that have succeeded to demonstrate some of these steps.



Blog and how to write them?

  1. Pick your blog's theme and its purpose.
  2. Create to host and manage your blog.
  3. Create your blog.
  4. You can decide who will write and run your blog.
  5. Find out how often you'll post blog posts.
  6. Create compelling and useful content that is valuable and compelling.
  7. Include CTAs.


1. Select your blog's topic and its purpose.

The first step in establishing your blog's strategy is to establish your blog's theme and goals.

The subject matter of your blog should be broad enough to ensure that you could write a multitude of articles on it, but specific enough to be relevant to your industry's specialization While you are thinking about the blog's function Ask yourself "Why is this blog even there?"

You must be able to answer the question in one simple, clear, and defining assertion. (Document the blog's mission so you can refer to it as you expand and your business grows.)

If you're struggling to define your blog's mission then take a moment and think about these questions:

  • What is the bigger purpose your business is trying to achieve?
  • What evidence supports this claim?
  • Who is with you in this cause?
  • Does your team share the goals of this organization?


HubSpot offers 4 blog properties: Marketing, Sales, Service, and Website. Each blog is focused on its specific field and connects the content to the relevant HubSpot product.


2. Host and register your blog

This is a two-step process. Let's first discuss the structure of your blog's URL.

Domain names are also known as the root domain. A domain name or"the root domain," is the name in a URL that indicates your site -- and, in turn, your company Subdomains are useful in managing lots of content and include a variety of types of content. If you are running a big blog, this type of structure will help you over time. However, it can transfer less authority to your primary domain for the short term.

Subdirectories are the divisions of your domain that reside on your website, however, they are certain pages on your site. For example, a subdirectory that'd take visitors to a specific blog post on a website would look something like this: Subdirectories typically have more authority over your domain's root and subdomains. However, they could make it difficult to expand your strategy for content over time because there are more subdirectories needed to properly organize your content and safeguard the user experiences (UX).

The choice you make for your blog's theme could affect the rank of your website's organic search engine This is why it's crucial to pick your options carefully.

You'll then need to choose a web hoster for your blog. The most convenient method to host your blog is to use the same program that your website is running.

Another way to host your company's blog is to use WordPress It is possible to compare HubSpot with. WordPress here. Other options are Wix, Bluehost as well as Squarespace.

3. Blogs.

Your blog should be designed with a style that draws your readers to frequently read (and hopefully, to share) your blog posts.

Your blog should be welcoming and in line with your brand. It must be clean, well-organized, and easy to navigate. In the first few seconds of visiting your blog, visitors will be aware that it's written in your organization.

To achieve this, pick an appropriate theme for your blog's pages and properties. Based on the hosting provider you select for the blog you're using, it has a variety of themes that can be both paid and free.

For instance, HubSpot offers a marketplace of free and paid blog templates choices. Templates let you easily customize and modify your blog's template so that it is tailored to the needs of your company.

Help Scout's Help Scout blog is an amazing illustration of beautiful blog design. Its minimalist design restricts the use of text and takes advantage of the negative space, highlighting the most recent posts, which are accompanied by stunning pictures of featured posts. The blog is aligned to Help Scout's Help Scout brand and promotes ease of reading and navigation.


4. Choose who will write and run your blog. 

Now is the time to look at who's running, writing, or managing your blog. You can ask yourself (or members of your group) Who is responsible for each job in your blog's strategy?

There are many moving parts to your blog. If you don't take ownership of every component, it will be challenging to realize the rewards of a successful blog.

We've created an outline of some examples of the tasks you'll fulfill to successfully create a successful blogging strategy.

  • Blog post Topic ideation
  • Keyword research, search engine optimization (SEO) along with Keyword research
  • Examples, statistics, personal stories, and the power of thought
  • Editing
  • Governance of editorial calendars and strategy
  • Promotion
  • Repurposing or updating historic optimization

Based on your available resources and how large your team you could find an individual who has different tasks.

It is also important to decide what the perfect blog article will look like for your blog. You might want to consider using templates for blog posts to create an outline for your blog posts that you can give to writers (or should you require an outline of your own).


5. Find out how often you'll post blog posts.

What number of blog entries are you able to dedicate to publishing and writing? How often do you plan to create blog posts for your readers?


Consistency is essential to keep your audience engaged and engaged. It will also help you to keep your position as a thought-leader as well as an expert within your field. Make use of the scheduler to manage and plan your blog posts.


The advantage of creating this kind of rhythm for blogging and sharing it via the editorial calendar is that it helps create a feeling of accountability among the bloggers in your group. It makes sure that all writers and contributors are optimized for keywords, used CTAs, and updated their posts according to a specific date and time. So, you'll have an ongoing stream of information that your visitors can stay on the same page.

If you're a HubSpot CRM user you already enjoy an editorial calendar integrated into the COS.

6. Create compelling and useful written content.

It's crucial to emphasize the importance that your blog's content be compelling and beneficial for your visitors. This will play a significant role in how you're seen by your readers and customers, competitors, and other business leaders. This is also how you're likely to keep your readers interested and committed to your blog and hopefully, convert them into customers as well.

It requires more time and effort to acquire new subscribers than it does to keep existing readers. Additionally, your existing readers could become your brand's ambassadors faster than new subscribers. Therefore, make sure you are consistently producing content that will captivate your readers while also giving them useful and relevant information to ensure they stay loyal in the long haul.

The blog of Patagonia, The Cleanest Line is an intriguing publication. It's not a typical brand blog that focuses on Patagonia products or its customers It tells captivating stories by some of the top writers on the internet but it appeals to the Patagonia target market and those who are a part of the values that it stands by. I've spent hours reading the posts in The Cleanest Line, and it's made me feel more connected to Patagonia through the process.



7. Include CTAs.

Are you one of the reasons for which you're creating your company's blog to bring natural traffic on your site increase conversions, boost conversions, and increase sales?

That's fantastic news however, to realize the goals you set, you'll need to incorporate relevant call-to-action (CTAs) throughout your blog posts.

CTAs are available for purchase or free for the members of your audience. Whatever the case efficient CTAs give readers the kind of information that can't be missed.

A CTA may provide in-depth information and content to your readers about a particular topic. Perhaps it also includes discounts or a special offer on your product or service. A CTA may also offer further instruction related to the subject of your blog post.

Look over this blog article in case you're looking for instances of click-able CTAs to add to your website content.

If you're a HubSpot user CRM, it offers a CTA creator tool to assist you in creating relevant, and possibly customized -- offers that bring more visitors to your pages and turn more leads.

For instance, instance, the Omniscient Digital blog is a natural example of weaving CTAs in their posts, making related items a part of the overall story or message. The aim of CTAs should be to entice viewers to do something, without departing from the point of the blog post.


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